Fractional CMO · Toronto
Fractional CMO in Toronto for B2B SaaS and AI founders
We help founders turn early traction into predictable pipeline, combining hands-on growth execution with North America–APAC go-to-market expertise.
What it is
What does a fractional CMO do?
A fractional CMO is a senior marketing executive who leads your marketing on a part-time or retainer basis. They own strategy, priorities, and measurement — the work of a full-time Chief Marketing Officer, at a scope and cost that fits your stage.
F.O.B Brand Studio provides fractional CMO leadership to B2B SaaS and AI founders in Toronto and across North America.
What you get
Where a fractional CMO plugs in
- Go-to-market strategy — positioning, target audience, offer development, and launch planning.
- Customer acquisition & growth — paid media strategy, channel planning, funnel optimisation, and conversion improvement.
- Marketing performance & measurement — GA4 and tracking setup, attribution, budget allocation, and performance optimisation.
- Market entry — localisation, market research, and channel strategy for expanding across Canada, North America, and Hong Kong.
How it works
What the first 90 days look like
An engagement starts with a clear diagnosis, builds the foundation, then scales what works, so you always know what we are doing and why.
Diagnose
- Review positioning, target customers, offer and funnel
- Audit channels, spend and tracking (GA4 and attribution)
- Set baseline metrics
- Deliver a written diagnostic with priorities and a 90-day plan
Build the foundation
- Sharpen positioning and messaging
- Fix measurement so results can be trusted
- Set channel plan and budget allocation
- Launch the highest-impact experiments
Scale and hand over
- Double down on what is working, cut what is not
- Set a reporting rhythm your team can run
- Plan the next quarter
- Decide together: continue, step down, or hand over to a hire or agency
Results
Selected results
Results from Cherry's previous roles, before founding F.O.B Brand Studio.
Canada's largest retailer
- 148%year-on-year revenue growth
- 82%improvement in return on ad spend
British B2B electronic components company
- +70%new customer acquisition
- +30%MQL-to-SQL conversion
- +25%revenue uplift
- +16%return on investment
Global health insurer
- +48%lead volume
- −65%cost per acquisition
Who it's for
Built for B2B SaaS and AI founders
It fits companies that need senior marketing direction but aren't ready for a full-time CMO: founders still carrying marketing themselves, teams with unclear positioning, companies preparing a go-to-market launch, or scaling acquisition without reliable measurement.
Why positioning decides whether a B2B SaaS company wins →
Your CMO
Led by Cherry Tong
Cherry has 10+ years across financial services, e-commerce, retail, and B2B, working with global insurers and banks, a British B2B electronic components company and Canada's largest retailer. Her results include driving 148% year-on-year Black Friday growth in Canada, delivering 7x revenue for a health insurance campaign, and growing APAC orders by 21.3%.
FAQ
Fractional CMO questions, answered
What is a fractional CMO?
A fractional CMO is a senior marketing executive who leads a company's marketing on a part-time or retainer basis. They own strategy, priorities, and measurement without the cost of a full-time Chief Marketing Officer.
How is a fractional CMO different from a marketing agency?
An agency typically executes a defined scope of work. A fractional CMO sets the strategy, decides what to prioritise, and holds marketing accountable to business outcomes, and can direct agencies or in-house staff to execute.
When should a B2B SaaS company hire a fractional CMO?
Typically when you need senior marketing leadership but a full-time CMO isn't yet justified, for example when positioning is unclear, you are preparing a go-to-market launch, scaling customer acquisition, or lack reliable marketing measurement.
Do you work with companies in Toronto?
Yes. F.O.B Brand Studio works with B2B SaaS and AI founders in Toronto and across North America, and also supports market entry between Hong Kong, Canada, and North America.
How much does a fractional CMO cost?
There is no standard rate. Fractional CMO pricing depends on how many hours a month of senior involvement you need, your company's stage, how many channels or markets are in scope, and whether hands-on execution is included alongside strategy. Get in touch to talk through scope and fit.
How do I get started?
Use the contact form on the F.O.B Brand Studio website to describe where you are stuck and where you want to be. You will get an honest answer on whether a fractional CMO engagement is the right fit.