BRAND STUDIO · EST. 2026
Fractional CMO for B2B SaaS and AI founders across North America
We help founders turn early traction into predictable pipeline, combining hands-on growth execution with North America–APAC go-to-market expertise.
About
Fractional CMO thinking, built for B2B SaaS.
F.O.B Brand Studio is a fractional CMO practice for B2B SaaS and AI founders across North America, based in Toronto. We turn early traction into predictable pipeline, combining hands-on growth execution with North America–APAC go-to-market expertise — without the overhead of a full in-house department. We plug in where it counts: sharpening positioning, building growth plans that hold up under pressure, and turning strategy into campaigns that actually ship.
Our view: positioning decides whether a B2B SaaS company or startup wins or loses.
Get it right and messaging, pipeline and sales all get easier. Get it wrong and more spend only buys more of the wrong attention. That is why every engagement starts there.
Read the guide: why positioning decides who wins →
No bloated retainers, no jargon-heavy decks — just clear thinking, applied fast.
Services
Fractional CMO services
Go-to-Market Strategy
Positioning first, then target audience, offer development, launch planning and market-entry strategy.
Customer Acquisition & Growth
Paid media strategy, channel planning, funnel optimisation, customer journey and conversion improvement.
Marketing Performance & Measurement
GA4 / tracking setup, attribution, campaign measurement, budget allocation and performance optimisation.
Fractional CMO
Senior-level marketing leadership for B2B SaaS and AI founders, without the cost of building a full in-house marketing team.
Fractional CMO in Toronto →Market Entry — Hong Kong, Canada & North America
Localisation, market research, channel strategy and GTM support for brands expanding into new markets.
Get in touch
Have a marketing problem worth solving?
Tell us where you're stuck and where you want to be. We'll tell you honestly whether we can help.
Cherry TongFounder, FOB Brand Studio