Fractional CMO · Market entry
Fractional CMO for expanding into Canada, North America or Hong Kong
Localisation, channel strategy and go-to-market support across two continents.
Overview
Entering a new market takes more than translating your website. Buyers, channels, competitors and regulations differ, and what worked at home often needs rethinking.
Cherry Tong has run campaigns across Asia and North America and is based between Toronto and Hong Kong, so she can support expansion in either direction.
The problem
Where market entry usually goes wrong
- Unfamiliar buyers and competitors, so positioning is a guess.
- Channels that work differently: search engines, ad platforms and social networks vary by market.
- Messaging that is translated but not localised.
- No local proof, so credibility has to be rebuilt from scratch.
What changes
How a fractional CMO helps
- Research the new market and adapt positioning for local buyers.
- Select channels and set a launch budget based on how buyers in that market actually search and buy.
- Localise messaging and offer, not just language.
- Plan the launch with measurable targets for the first 90 days.
- Hand over to a local team or partner when the market is ready.
Relevant experience
Results from Cherry's previous roles
Cherry has managed multi-market campaigns across Asia and North America, including Black Friday paid media in Canada, APAC paid advertising for a British B2B electronic components company, and digital marketing in Hong Kong. She is fluent in English, Cantonese and Mandarin.
Canada's largest retailer
- 148%year-on-year revenue growth
- 82%improvement in return on ad spend
British B2B electronic components company
- +70%new customer acquisition
- +30%MQL-to-SQL conversion
- +25%revenue uplift
- +16%return on investment
Global health insurer
- +48%lead volume
- −65%cost per acquisition
FAQ
Common questions
Which markets do you support?
Primarily Canada, North America and Hong Kong, with experience across wider APAC.
Can you help a Hong Kong or Asian company enter Canada?
Yes. Support covers market research, positioning, channel strategy and launch planning for the Canadian and North American market.
Can you help a Canadian company enter Hong Kong or Asia?
Yes, drawing on Cherry's experience running campaigns in Hong Kong and APAC, including Cantonese and Mandarin-speaking audiences.
Do you handle translation and local content?
Cherry advises on localisation and can direct local content partners. Translation itself is usually handled by specialists.