Founder
Cherry Tong
Fractional CMO for B2B SaaS & AI founders — founder of F.O.B Brand Studio
Meet the Founder
Cherry Tong is the Founder of FOB Brand Studio, providing fractional CMO support to B2B SaaS and AI founders — turning strong products into clear positioning, effective go-to-market strategies, and measurable growth.
With over 10 years of experience across financial services, e-commerce, retail, and B2B, Cherry has worked with global insurers and banks, a British B2B electronic components company and Canada's largest retailer.
Her experience spans brand strategy, performance marketing, customer acquisition, analytics, creator partnerships and full-funnel growth. She has managed multi-market campaigns across Asia and North America, including delivering 7x revenue for a health insurance campaign, growing APAC orders by 21.3%, and driving 148% year-on-year Black Friday growth in Canada.
After years working inside large organisations, Cherry founded FOB Brand Studio to bring senior-level marketing thinking to founders and growing businesses — without the cost or complexity of building a large in-house team.
Based between Hong Kong and Canada, she brings a cross-market perspective to companies looking to grow locally, expand internationally, or build a stronger marketing engine from the ground up.